The problem is here, solutions are ready, time is of the essence.

The 51 Percent Project is a research-and-action initiative based at Boston University’s Institute for Sustainable Energy and the College of Communication. Founded in 2018, and focused on science-based large-scale solutions, the project is named for the growing majority of people who are concerned about global warming. Encouraged and informed, this cohort can significantly accelerate the transition to clean energy.

Our approach is grounded in climate-change communications and behavioral science research: confirmed data, peer-reviewed best practices, financial drivers, and trends in public opinion—served up with a helpful dose of common sense.

Founding Director, Sarah Finnie Robinson.

CHoose a TALKING POINT. Go with it.

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Example of the day

Last week's spike in arctic temps made possible this image of sled dogs wading through surface water melt. It’s a great photo to share because it shows how record sea ice melt is causing rapidly changing conditions for climate scientists.

“Our climate model simulations expect there to be a general decline in the length of the sea ice season around Greenland, [but] how fast and how much is very much dependent on how much global temperature rises.” — Ruth Mottram, climate scientist at the Danish Meteorological Institute.

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