The 51 Percent Project is named for the growing majority of people who are concerned about global warming and want to do something about it. Encouraged, informed, and active, this cohort can significantly accelerate a swift transition to clean energy. They are a large-scale, untapped, game-changing solution to climate change.
Our research is grounded in peer-reviewed climate change communications and behavioral science, informed by financial market drivers and public opinion data. Based at Boston University’s Institute for Sustainable Energy.
Founding Director, Sarah Finnie Robinson.